“Most people have a horrible relationship with their banks,” says Alex Payne, BankSimple’s co-Founder and Chief Product & Technology Officer. “We wanted to make the experience a lot more human.” BankSimple’s creative director, Bill DeRouchey, puts a finer point on it: “We’re focused exclusively on the user experience of banking.”
Can’t wait for these guys to accept my application for an account so I can leave Citibank forever.