Be Yourself Movement (BYM) is an Italian art collective with an agenda. The group has made some uninvited collaborations with advertisements found on billboards, bus stop shelters, and the walls of subway stations throughout various cities across Europe. Their mission: to rally against the “daily bombardment of messages that aim to impose upon us one collective thought, one way of being and living and one appearance.” Whether BYM has any influence on people’s thoughts about consumerism and identity or not, the result is something interesting to look at while waiting for public transportation.
I think we’re going to see more and more backlash towards advertising. This visual pollution is taking up too much of our lives in the name of mass consumption.