Graphic Design & Type design
We’ve been talking and thinking a lot about typography around the old Polychrome studio lately — so I’m guessing you’ll enjoy this as much as I did.
Aside from being a purely creative outlet devoid of typical restrictions (such as clients), one of the goals for anything produced under the Ligature, Loop & Stem moniker is that it educates as well as inspires. This piece scratched an itch for us in wanting to have a quick reference for letterform characteristics — in essence, so we can all speak the same language when talking about type.
Might have to get one of these for the office.
Etica, the-moralist-typefamily-project, was born at the end of 2000, but its development is ongoing, overcoming many hurdles and diversions. On one hand, the original idea was spurred by a certain esteem for Helvetica, in particular, its strength and versatility, and on the other, an intolerance to its plenty but inadequate applications; created by those who erroneously consider it to be a neutral and timeless design. We believe that Helvetica is a beautiful typeface, but very deeply rooted in its own era. It is often unsuitably used in contexts that have changed profoundly since its birth.
While my knowledge of typography is nill, I have it on good authority (font-nerd to remain nameless) that “this font has a lot of hinting data, and it’s all about hinting data… that and sub-pixel-rendering”.
Jon Contino, Alphastructaesthetitologist
Born and raised in New York, Jon Contino is a designer, illustrator, and typographer. He is co-founder and creative director of design studio Onetwentysix and menswear brand CXXVI Clothing Company. Steadily developing a reputation for his hand-lettering, Jon continues to blur the boundaries between traditional and digital design methods. He is currently accepting new commissions.