“The Decanter,” a promotional film produced by Walter Landor and Associates in the 1960s, shows the start-to-finish process of several of Landor’s designs for Old Fitzgerald whiskey. Narrated by Walter himself, the film depicts creative teams illustrating and critiquing designs, industrial designers fabricating models, and research teams conducting focus groups and testing in Landor’s supermarket laboratory. All takes place on the famed Klamath ferryboat docked at San Francisco’s Pier 5, which housed Landor’s offices for some 20 years. (15:34 min)
Really wish this was what the process was still like. Seems like most projects don’t have the money and the time to allow for such exploration and attention to detail.