Internet Trolls, Uninhibited Comments, and Transparency: Fluidesign’s New Website Confronts Them All
Los Angeles-based branding and interactive agency stirs industry controversy by inviting comments on its online portfolio projects.
Los Angeles, CA, August 06, 2008—Fluidesign formally unveiled its new website today and the agency has invited every site visitor to comment directly on the online portfolio projects. This kind of public interaction is highly irregular on corporate work, but Fluidesign explains that it reflects the company’s stance on internet commentary and digital democracy.
“We are confident enough in our work that we know it will stand up to scrutiny,” says Michael Schneider, CEO of Fluidesign, “but more important – our clients feel the same way, and we all crave that feedback.”
The agency prides itself on its “micro-focused mantra,” believing that no pixel is trivial. Therefore, turning toward the public for unfiltered feedback is naturally the next progression in a quality-focused process.
The website has already been embraced by the design community for its novelty and originality and was featured on QBN.com- the industry Who’s Who for web design. “Very nicely done,” said one QBN commenter, “the whole site is tight, clean, and fits the name [Fluidesign] well.”
Fluidesign has been creating beautifully slick and incredibly useful projects for clients for over a decade. By concentrating on user experience, they ensure maximum engagement and immersion. “Honest interaction with the audience is what improves the ability to both reach and serve customers effectively,” added Schneider. “Some companies don’t get that. Luckily, our clients do.”
Visitors to http://fluidesign.com can simply click on the project to provide their opinion directly on the Fluidesign website.
Fluidesign is a full service, multi-faceted, interactive design and branding agency headquartered in Los Angeles. This year Fluidesign has been the recipient of two W3 Awards, three Horizon Interactive Awards and was recognized as a Webby Honoree. Fluidesign’s work can be seen on its website, at fluidesign.com.