Meet Nick Sambrato. He runs a print shop in Orlando, Florida called Mama’s Sauce.
Nick isn’t a very smart guy. At a time in history when the print industry is pouncing from one space-age technological advancement to the next, Nick has decided to take a giant leap backwards into the industrial revolution.
Meet the Kluge letterpress. An 2,000 pound, cast iron, electric powered monstrosity of vacillating rods, giant spinning wheels and pneumatic hoses. The Kluge is Nick’s weapon of choice in his battle against the future.
So why does Nick use the Kluge? A clearly outdated, cumbersome and obsolete machine? The same reason any craftsman uses any tool: for the quality of the finished product. A letterpress offers a tangible, three-dimensional look and feel to the printed image that no other technology can replicate.
Let Nick take you on a trip back in time as he runs through the process of turning an ordinary piece of paper stock into work of art.
produced by: http://www.fctn.tv/