“There are dozens of gadget sites on the web, these days. Oobject is a bit different.
“Oobject is somewhere between a blog and a directory. We pick topics for lists of gadgets . People then suggest items to go into them by tagging things as Oobject in wists. Visitors then vote on items to create something like ‘Billboard charts for gadgets’, voted by everyone.
“Some of the topics we pick will be standard categories such as ‘top digital SLRs’. These will be constantly updated over time, with new items. Other topics will be quirky and fun, one offs, where we find a particularly interesting topic such as ‘retro soviet gadgets’.
“Each day, instead of single blog posts, we will feature a single topic which is new or has been newly updated.”