Inspiration hit Rick Alden on a chairlift, during a snowboarding trip in 2001. The iPod had just been introduced, but none of the headphones. It was time to change the game.
An experienced entrepreneur–Alden founded Device Manufacturing in 1995 and sold it to Atomic ski company in 1999–he got to work immediately and designed headphones and earbuds in bright colors and skater-boy patterns. He came up with a cool name–Skullcandy–and proceeded to take out two mortgages on the house he’d already paid off.
Nothing like a designer who risks it all for his creation. Read the rest at Enterpreneur magazine.. [From Raymond Roker]