In 2001, we designed ‘John & Paul & Ringo & George’, a t-shirt for Japanese label 2K/Gingham.
A couple of years after we designed the shirt, we noticed something interesting: people started sending us images of self-produced shirts that were referring to our shirt, either as homage, tribute or as parody. These images were floating around in our mailboxes and attachment-folders, until, in 2005, Karen Willey, then student at the Werkplaats Typografie, asked us to use these images for a chapter in ‘Dutch Resource’ (Valiz Publishers, 2005), a book published on the occasion of the Chaumont Poster Festival. Around that time, we also posted some of these images on our website.
Experimental Jetset gives their own view at the meme that they started.