The “Human Element” showcases Dow’s commitment to addressing global economic, social and environmental concerns.
Its amazing what you can do with advertising. You can white wash an entire company. I guess its easy when you lie, especially when you make it look so real and sincere.
Here’s a snippet from the people (GolinHarris) that came up with the campaign:
Getting results — the ultimate measure of success
The results have included helping Dow build new and often stronger relationships with stakeholders who have been traditional adversaries of the chemical industry; helping to connect Dow more effectively on Capitol Hill and with key governments around the world; helping them adjust when faced with unanticipated issues; and deepening relationships throughout their business, Farrell said.” (Full article)
Sometimes the advertising industry and the people that put their creative brains to work on these campaigns really makes me sick to my stomach.
Watch THE YES MEN SAVE THE WORLD for some guerrilla tactics to fight back against corporations and their image-makers.