From the Saatchi & Saatchi LA Blog:
Grey London created a spot that used 200 Toshiba camcorders to advertise Toshiba’s line of upscaling products (LCD TV, DVD players, and laptops). It took 3 days just to focus and align all the cameras and 4 weeks to just process all the data. The end result is a new take on what has become a fairly common-place effect in movies, commercials, and live sports broadcasts. Tells the story by using the actual technology they are advertising.