An older song they are rereleasing with her upcoming album, we were approached earlier this summer to bring an animation component to the endless summer vibe of the video. Working with the director we used the the loose concept of animated magazine spreads as a starting point to a variety of graphic extravaganzas sprinkled through the video.
Here also is a link to the video on our site where we also included some of the storyboards that got us to the look we ended up with.
UFFIE “Pop the Glock”
Ed Banger Records
directed by: Nathalie Canguilhem
Design and animation: Laundry!